Attracting targeted followers on social media is a fun and effective way to drive traffic to your website, blog, products, and services. However, if you don’t have a strategy specific to getting more targeted followers, it’s a lot harder than it looks.
Get Clear on Your Goals
If you want more targeted followers on social media, it’s important to understand that you need to create a specific goal. For example, you could state to yourself that you want to attract 100 more followers by the end of the month, which you can then break down to daily goals and actions.
Be Transparent, Honest and Real
People like to associate with honest companies and people, not closed off and dishonest corporations. To be likable, you simply need to be honest and true to your values and principles, and to stay on message.
Keep Your Profile Up to Date
Nothing is worse than an outdated profile with an old picture, a lack of updated information, and no links to get more information. Make your profile look very inviting and is focused toward your ideal audience rather than on you or your company.
Follow Relevant People and Companies
When you first start, you need to follow other people. Don’t just follow everyone, though. Follow very specific people who are members of your audience, people your audience likes, and topic and niche-specific sites and businesses.
Engage Regularly and Purposefully
Don’t make your social platforms one way. Social media is really a way to have a two-way conversation with your ideal customers. You’re so fortunate to be able to do that. You’re literally in the palm of your audience’s hand, so use the advantage by engaging regularly and purposefully every single day.
Post Frequently and Relevantly
When you post often, it ensures your audience will see what you have to say. The way social media works means that you can even post the same thing more than once to attract more viewers. Each social platform has its own personality, but you can generally post all that you want if it is relevant.
Use Hashtags Appropriately
Hashtags are just keywords, but they are used in new and interesting ways. They’re a good way to organize and categorize the information you post. However, don’t keep using the same hashtags repeatedly post after post, because that won’t work after a while. Mix them up and add new ones often.
Use Your Followers to Create Buzz
Your best source of followers is your followers’ friends and family. People tend to hang around with those who are like them so when you incentivize your followers to share, engage, and provide testimony, you will get many more targeted followers.
Work with Influencers
One way to set your channels on fire fast is to find influencers who are already very popular to work with. Also, you can work with less influential influencers, but more of them, if they all have an audience like yours. Host a contest or a sale and have the influencers roll out the information over a campaign timeline.
Use a Mix of Content Types
Don’t bore your followers. Share all sorts of content types with them. Be fun, engaging, honest, and straightforward. Show them your personality, what you care about, and your values. Use beautiful and telling headlines and images to get your word out there with purpose.
Don’t forget that many platforms today allow you to “go live” and use your video to talk directly to your followers. You can plan an event when you go live with exciting information to your followers. Ask them to share the live event. You can even host a membership drive to get more followers.
If you want to get more targeted followers on any platform, make sure your profile is complete, your updates are relevant and frequent, and involve your current audience so that you can reach more people to spread your message far and wide.