How Aggressive Marketing Turns People Off
Advertising is something that demands a modicum of common sense. Will any company sell more of its product by insulting the customer? Of course not. Will they lose out by being connected in people’s [...]
The Perils Of A Big-Hitting Strategy
Many companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time [...]
You Snooze, You Lose?
One of the most popular forms of marketing on the Internet is known as “viral” marketing. If you are not already aware of this, it is a form of marketing which involves placing advertisements on [...]
Insulting The Competition – Is It Going Too Far?
When you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to [...]
Know Your Customer
Marketing comes in for a lot of criticism, with much of the anger directed at the perceived unsubtlety of the advertising we see today. Most of us have probably switched over when an annoying advertisement [...]
Speaking Frankly
If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” [...]