Doing Research On Marketing
Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing [...]
Going Back To The Basics: Offline Marketing
Looking back, it is not far from today when companies have started putting up their online web sites and preferring virtual marketing as a viable method of gaining popularity among the populace. These online [...]
Algorithms-The Foundation of Search Engine Optimization
In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac concepts and Arabic numerals while he was working in Baghdad. During the time Baghdad was the international center for scientific [...]
Sponsorship – A Sound Idea?
Trying to market a business without overspending can be difficult, so it is important to try and make your advertising budget go as far as you can. In doing this, you have to consider [...]
How Aggressive Marketing Turns People Off
Advertising is something that demands a modicum of common sense. Will any company sell more of its product by insulting the customer? Of course not. Will they lose out by being connected in people’s [...]
The Perils Of A Big-Hitting Strategy
Many companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time [...]